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KXLU Radio
2024




KXLU 88.9 FM        Identity System and Branding
        Commercial Bumper & Poster
        11 Deliverables 

Objective

1. Develop a reimagined visual identity for KXLU, Los Angeles’ iconic alternative radio station.
   
2. Craft a marketing strategy that speaks to Gen Z—building hype, sparking curiosity, and welcoming a new wave of loyal listeners.
   
3. Apply the new identity across a range of deliverables, ensuring visual cohesion, targeted audience engagement, and lasting impact.

Process
Concepting    After researching the history, values, and location I began experimenting with
different typographic and graphic visuals.




Style GuideSet the foundation for a reimagined identity system through clear, intentional design rules.



Deliverables
Using the style guide, I designed a set of marketing deliverables that speak to Gen Z
and welcome a new wave of loyal listeners.




   






   


Final Reflections

1. Crafted a unified brand identity that reflects KXLU’s distinct voice.
2. Gained practical experience in iconography, packaging, and marketing design.
3. Deepened my approach to cultural research, ensuring the design remained authentic.